Alegria sells handmade Wayuu bags and accessories from Colombia to Japan. All uniquely handmade from Colombia, ethical fashion, empowering the unprivileged, rich colors and items that reflect Colombia’s rich culture.

The style of the logo is modern, clean, elegant and playful. Using handwritten calligraphy to present the brand’s name, let people easily recognize the special brand identity. It also filled with emotion and handmade sprit.

Alegria means “Joy” in Spanish which is one of the biggest sources of brand handmade process. That’s what Alegria want to bring for customers on their daily fashion.