Frais is a brand devoted to reinvent convenient healthy fruit snacks. It means fresh in Franch, the logo designed with handwritten typography and the packaging choose a simple that best defines the organic impression.
The main target audience of this brand is 18-35 years old, who replaced daily junk snacks with 100% real ingredients ones, easy healthy choice to snack on at home or on-the-go in conditions of a high rhythm of life, Frais is an immediately prepared product that will satisfy their need.
Since I was thinking healthy choice could be fun as well, I incorporated the illustration of the fruit with variations in bright color to make it playful and express different tastes in a clear and artistic way.
