Soho is a chocolate brand based in Japan, the name stands for “small office home office. Along with a new lifestyle, the work environment will change to a new style, and SOHO chocolate will make you feel refreshing or having special moment depending on the time of day when you are busy with work.

The style of this logo is modern, stylish and a combination of Western and Eastern. The clean design with interesting thin line and rounded edge is easy to recognize the brand identity and leave a strong memory.

The icon delivers confidently to its goals. The combination of red and orange is fast, modern, passionate, concrete and professional. It also can seens as a powerful rocket.